Experience smarter personalization, designed and delivered by IBM® and Adobe®
Companies struggle to turn the data they have into experiences they aspire to deliver to fuel customer loyalty, trust and growth. Overcoming barriers to personalisation requires transformation of people, processes and platforms. Marketers have long envisioned an era of personalised experiences. The challenge has been integrating the right strategy, tools and processes to realise them. This white paper explores the essential elements needed for smarter personalisation spanning data and analytics, and business design.